August 20, 2018

How User Experience (UX) is important for eCommerce?

When you walk somewhere high street store expecting to find a specific product, but it’s not available in your size or your color, and you can’t find any suitable alternatives. The chances of you buying anything that day will be entirely remote. Moreover, it is highly likely, unless they were having a particularly bad day, that you would ever come back. Precisely the same will occur with your eCommerce store if you don’t carefully consider the User Experience (UX).

Considering that the general purpose of having an online shop is to acquire more visitors, convert those people into paying customers, increase order values and then persuade them to come back and buy again; you have to consider the UX and the journey they will take from initial landing page through to the checkout process. The essential reason people still go to physical shops is that customers don’t have the ability to touch and feel the items they need to purchase. This is a colossal impediment for online retailers so delivering an amazing user experience is even more important.

User Experience (UX) is a pivotal aspect for all user interfaces per se, but it is critical when you design eCommerce web applications. Research shows that expanding competition and multiple choices make customer loyalty an impossible phenomenon. Since buyers have increasingly lucrative choices available, they want to explore something new every time. It changes the tenets of the game. eCommerce Portal is supposed to engross a customer up to the extent that he buys at least one item before logging out. It is needless to say that User Experience (UX) is the definitive factor.

Complicated check out process is agony for purchasers. When studies indicate that more than 70 percent of shopping carts remain abandoned of repetitive and clumsy check out procedure, it is especially important that you need to work in a particular area. Unwanted irritant factors like a popup to create a shopping account or a request to sign a newsletter are incredibly annoying. Many times the buyer gets annoyed, and they just walk away to other websites. It is a fact that an abandoned cart is an opportunity loss. Once a buyer goes to another eCommerce Platform, he or she doesn’t return.

UX design is the most imperative aspect that stands out eCommerce Portal in the competitive environment. The shopping experience ought to be consistent, easy to understand, quick, and convenient. A simple and fast interface makes it a grand success and brings huge business. Design a captivating UX, though a difficult task is worthwhile. In a nutshell, when it comes to designing an eCommerce web app, remember it’s for your target audience as they are the ones who will be using your site and purchasing items. And if you need to discuss further how your eCommerce design ought to be, don't hesitate to Contact us and we will gladly come up with the best solution for your business.